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LEGO topper de mest magtfulde mærker på licenslisten

17/10/2017 Graham E. Hancock 3541 Views 0 Kommentarer LEGO, LEGO Brand Group, LEGO Group

LEGO har toppet endnu en liste over de mest indflydelsesrige mærker og beholdt pladsen for femte år i træk.

Licensing.biz har offentliggjort den årlige magtliste, rangering af de mest indflydelsesrige navne inden for licensering, med LEGO topper mærkekategorien. Fagfolk fra alle områder af licensindustrien udvælger de forskellige mærker, hvorefter stemmerne optælles og virksomhederne rangeres.

Engangspublikationen forklarer LEGO mærkets position:

LEGO forbliver førende inden for brands-kategorien takket være en række nye produkter, film og global ekspansion.

Beskrivelsen af LEGO Group, som Bricks Fanatics' læsere vil kende, fremhæver mange af de dristige træk, som virksomheden har foretaget i det forløbne år – herunder åbningen af Lego butik Leicester Square, lanceringen af 75192 Millennium Falcon og samarbejder om LEGO MASTERS.

Graham E. Hancock

Graham var Brick Fanatics Redaktør frem til november 2020. Han har masser af erfaring med at arbejde på LEGO-relaterede projekter, herunder LEGO Star Wars: Kreativitetens kraft. Han har bidraget til forskellige hjemmesider og publikationer om emner, herunder nichehobbyer, legetøjsindustrien og uddannelse.

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